Prime Minister Shri Narendra Modi will launch the ‘Jal Shakti Abhiyan: Catch the Rain’ campaign on World Water Day i.e. on 22nd March 2021 at 12:30 PM via video conferencing. In the presence of the Prime Minister, the signing of historic Memorandum of Agreement between the Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers, will also take place.
What is Jal Shakti Abhiyan : Catch the Rain?
The Campaign will be undertaken across the country, in both rural and urban areas, with the theme “catch the rain, where it falls, when it falls”. It will be implemented from 22nd March 2021 to 30th November 2021 – the pre-monsoon and monsoon periods in the country.
It will be launched as a Jan Andolan to take water conservation at the grass-roots level through people’s participation. It is intended to nudge all stakeholders to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata, to ensure proper storage of rainwater.
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