PADHE BHARAT 100-day Reading Campaign


Union Education and Skill Development Minister Shri Dharmendra Pradhan will be launching a 100-day Reading Campaign ‘Padhe Bharat’ on 1st January 2022.

100 Days Reading Campaign marks an important step to improve learning levels of students as it develops creativity, critical thinking, vocabulary, and the ability to express both verbally and in writing. It helps children to relate to their surroundings and real-life situation.

Children studying in Balvatika to grade VIII will be part of this campaign. The reading campaign will be organized for 100 days (14 weeks) starting from 1st January 2022 to 10th April 2022. The reading campaign aims to have the participation of all stakeholders at the national and state levels including children, teachers, parents, community, educational administrators, etc. The 100 days campaign will be continued for fourteen weeks and one activity per week per group has been designed with the focus on making reading enjoyable and building a lifelong association with the joy of reading.

A comprehensive guideline on the Reading Campaign with an age-appropriate weekly calendar of activities has been prepared and shared with States and UTs. The activities can be done by children with the help of teachers, parents, peers, siblings, or other family members. In order to make the campaign effective, the activities designed have been kept simple and enjoyable so that these can also be easily conducted with the materials/resources available at home and with the help of parents, peers, and siblings, in case the schools are closed.

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